Value chains are a key framework for understanding how a product moves from the producer to the customer. Following the sequence of steps and actors involved in the process from production to market exposes potential risks that any investor needs to appreciate thoroughly.
The markets targeted by Annona are often characterized by imperfect value chains or deficient market linkages. As a consequence, we pay a lot of attention to understanding chain weaknesses or gaps – and how our intervention can help to overcome them.
Annona invests in Africa (sub sahara excl. South Africa) and Latin America. First of all, we are guided by the OECD classifications of Least Developed Countries, Low Income Countries and Lower-middle Income Countries – also known as the DAC list (pdf insert). Investments in these countries are directly correlated with the relevance of our mission.